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Emser Tile Wins 14th Annual HD Award with Borigni Collection

Posted by Emser Tile on Jun 15, 2018 10:40:06 AM

Borigni 35x35 Gray room
We are thrilled to announce our Borigni series won the flooring category of the 14th annual HD Product Awards, alongside co-winner, Hand Grade from Havwoods International. The award, announced at Hospitality Design magazine’s annual HD Awards event on June 6 in New York, recognizes products based on myriad criteria, including design innovation, aesthetics and functionality in hospitality environments; cost/value; technical advancement; and environmental responsibility. Nearly 300 products were submitted this year in 11 categories.

Merging function and form, Borigni lays the foundation for complementary design elements in hospitality environments, and features a heightened concrete look with slight color and texture variations achieved through high-definition printing. The series’ large format glazed porcelain tiles offer the aesthetic and durability of concrete, while outperforming the material in cost and ease of maintenance.

Borigni Gray room with diagonal pattern-1

Supporting a traditional industrial aesthetic infused with modern appeal, Borigni breaks the boundaries of the brushed concrete look with customizable installation opportunities. Intermix three trending tile sizes — 35” x 35”, 18” x 35” and 12” x 24” — for truly one-of-a-kind designs. Furthermore, the collection allows designers to carry texture from the floor to the wall with raised diagonal accent tile, which invites a variety of diagonal, chevron and diamond patterning previously unseen in traditional concrete. The collection’s flexibility allows designers to install patterns across expansive floors, which can even transition from indoor to outdoor. 

“Emser Tile aims to break the boundaries of what commercial design can accomplish,” shared Barbara Haaksma, Emser Tile Vice President of Marketing. “We are honored that Borigni is recognized for what its dynamic concrete-look and artistic effects enable designers to create in hospitality spaces.”

Borigni 18x35 Gray

An accomplished panel of industry professionals — Karen Herold, founder, Studio K; Gulla Jónsdóttir, principal, Gulla Jónsdóttir Architecture + Design; and Barry Richards, principal and studio leader, Rockwell Group — selected winning products.

Explore Emser Tile’s customizable Borigni series here, and learn more about the 14th Annual HD Awards by visiting Hospitality Design’s website.

Topics: Insider, Interior Design, Tile

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